So during Comic-con EA ran a contest where they asked gamers to commit "acts of lust" in a photo with a booth babe and submit the photos to win prizes. Attendees and the interwebs cried out with a huge "WTF!?!!?!" And the even was dubbed #EAFail. To add to the already mind-boggling PR stunts for the game (remember their faux-Christian protest?) they also added in a photo to their finalists that wasn't even taken at Comic-con , just so that they could have a token gay included. His response is hilarious:)
Again, while I am grateful that you have chosen my submission as a runner-up, I feel I must decline your free t-shirt and $240 gift certificate to the EA Store. Instead of giving that $240 away, I would prefer the money to be used in the following ways:
1) A new sexual-harassment training video/seminar
2) Another PR team to try to spin this whole debacle of a contest into a positive light
3) A direct phone line to EA's legal depart to use before you try anymore PR stunts
4) Six copies of your game when it releases, since I know you've lost at least that many fans with this stunt
5) Or the next time you go to Hooters (for the wings, of course), leave a $240 tip for your waitress in a karmic way of balancing out what has been done to the booth babes of SDCC due to this contest
Well, at least EA is getting more column inches than they ever could have hoped for after this debacle. Let's hope that the old adage, any publicity is good publicity, holds true for EA.
